I’m a multidisciplinary designer and art director who enjoys building ideas that feel connected to people. I like starting with a concept and shaping it across digital, print, and motion, letting it take on character, intention, and a voice that feels genuine. I’m drawn to work that has presence, something that feels lived rather than performed, something that meets people where they are.

Analog photography is where I slow down. No filters, no edits, just the truth of a moment captured from whatever angle I happened to meet it. A bad angle, a brilliant accident, a frozen mistake. Raw, unpredictable, sometimes imperfect, always honest. I love the way the lens records life without trying to make it better. No retouching, no control, just whatever was there. It gives me a space where observation matters more than perfection, and where meaning comes from noticing what is already real.

Over the years, I’ve partnered with tech, pharma, communications, and consumer brands to build campaigns and identities with intention. What matters the most to me is keeping the human voice at the center, creating concepts that resonate and work that feels as familiar and relatable as everyday experience.