Decathlon EVP Project
Decathlon is the largest sporting goods retailer in the world, and its culture is built on the idea that work and sport belong together. Their Employer Value Proposition invites teammates to discover their potential through collaboration, passion, and an energetic, informal workplace where playing sports is part of everyday life.
The campaign centers on the joy that defines life at Decathlon. Rather than portraying employees as workers, it presents them as active teammates who grow, play, and achieve together. The message is simple: Decathlonians thrive because they love what they do, both in and out of the field.
The design focuses on the emotional energy of teamwork. Faces, gestures, and real moments become the key narrative tools, capturing how enthusiasm fuels the brand’s culture. Every visual choice reinforces that people at Decathlon are not performing a role; they’re living a lifestyle.
Decathlon’s warning orange plays a central role. Instead of using it for caution, I used it as a spotlight that elevates happiness as something worth noticing. It becomes a way to mark enthusiasm, teamwork, and the passion that drives Decathlonians every day.
The campaign reframes workplace satisfaction as a core part of Decathlon’s identity, not a perk. It visualizes how sport shapes collaboration, how enthusiasm powers performance, and how teammates inspire one another to discover their own potential.
